Fashion with heart and soul
Who are we?
Hi!
We are Curly and Maxie, two true Berliners and best friends since 7th grade. Even in school we were the inseparable dream team, always a little different from the others (yes, wearing latex pants to the graduation ball – seriously!) and known for our cheerful, open and positive nature.
After graduating from high school, we started apprenticeships – Curly in marketing, Maxie in event technology – and gained several years of professional experience. But the idea of creating something of our own, of working independently, never left us. So it came to pass that in 2007 we launched our first T-shirt printing collection. A fashion label was born! Our "baby," 3Elfen, grew slowly, initially as a side project, until after five years we were finally able to make a living from it and ultimately quit our day jobs.
Over time, we acquired all the necessary skills autodidactically and created, produced, and sold enchanting, unique women's fashion. The division of tasks was always perfect: Curly took care of marketing and administration, while Maxie handled design and technical aspects.
While searching for our place in the fashion world, we eventually realized that no trade fair, no shop was quite right for us. Perhaps we were too unconventional, a niche product seeking its own dedicated fans. And so, today we find ourselves in our own unique niche, far removed from the mainstream and the fast fashion circus.
From "Leggins Love" to CURLIX:
A new beginning born of passion
Times became challenging, and we had to reinvent ourselves. We needed a product that was simpler, for everyone, and—finally—really colorful! That's how Leggings Love was born, our label for vibrant, comfortable leggings designed to bring joy to everyday life. It was a return to our original motivation: a product for everyone that still reflects our individual spirit.
However, for trademark reasons, a new name was necessary. Leggings Love became CURLIX – Leggings with Love – a fusion of our names Curly and Maxie. A name that expresses our deep connection and the soul of our label.
CURLIX is the essence of what we love and live: fashion that comes from the heart. What sets us apart is the pure emotion in every piece. Our love for mysticism and nature, and our trust in our intuition, radiate from our fashion. Each piece is an expression of our unique connection and collaborative design process, giving every product our signature touch.
Fashion with intelligence and love for the environment
We're not fans of synthetic fibers, which is why we mainly use cotton and viscose jersey for our leggings. Natural and breathable fabrics are a must for us.
Our fabrics come exclusively from Europe and are Oeko-Tex certified. Many of our designs are our own creations and are knitted and digitally dyed exclusively for us in Poland.
The leggings are then produced in our Berlin studio as well as in
Partner companies based in Berlin and the EU. For us, top quality and durability are standard practice.
At CURLIX you'll find unconventional fashion with soul, created by two best friends who pour their hearts into every single piece. We live by our values such as friendship, tolerance, openness, and our love of nature, which we consciously want to share with the world. We warmly invite you to become part of our story.
Maxie & Curly
