Fashion with heart and soul
Who are we?
Hi!
We are Curly and Maxie, two true Berliners and best friends since Year 7. Even at school we were the inseparable dream team, always a little different from the others (yes, in latex trousers at our school-leavers’ ball – seriously!) and known for our cheerful, open and positive nature.
After finishing school we did apprenticeships – Curly in marketing, Maxie in event technology – and gained several years of work experience. But the idea of creating something of our own and being our own bosses never let go of us. So in 2007 we launched our first printed T-shirt collection. A fashion label was born! Our “baby”, called 3Elfen, grew slowly, at first as a side project, until after five years we really began to be able to live from it and finally gave up our jobs.
Over time we taught ourselves all the necessary skills and created, produced and sold enchanting women’s fashion of a special kind. The division of tasks was always perfect: Curly took care of marketing and administration, Maxie of design and the hands-on technical tasks.
In search of our place in the fashion world, we eventually realised: no trade fair, no shop really suited us. Perhaps we were too unconventional, a niche product looking for its special fans. So today we find ourselves in our very own place, far from the mainstream and the fast fashion circus.
From "Leggins Love" to CURLIX:
A new beginning out of passion
Times became challenging, and we had to reinvent ourselves. We needed a product that was simpler, for everyone and – finally once again – really colourful! That’s how Leggins Love came about, our label for vibrant, comfortable leggings meant to bring joy to everyday life. It was a return to our original drive: a product for everyone that still reflects our individual spirit.
However, for trademark reasons a new name was needed. Leggins Love became CURLIX - Leggins with Love – a fusion of our names Curly and Maxie. A name that expresses our deep bond and the soul of our label.
CURLIX is the essence of what we love and live: fashion that comes from the heart. What sets us apart is the pure emotion in every one of our pieces. Our love of the mystical and of nature and our trust in our intuition shine through our fashion. Every piece is an expression of our unique connection and our shared design process, which gives every product our signature.
Fashion with sense and love for the environment
We are not fans of synthetic fibres, which is why we mainly use cotton and viscose jerseys for our leggings. Natural, breathable fabrics are a must for us.
Our fabrics come exclusively from Europe and are Oeko-Tex certified. Many of our designs are our own creations and are knitted exclusively for us in Poland and coloured using digital printing.
The leggings are then produced in our Berlin studio and in
partner businesses based in Berlin and the EU. The best quality and durability are a matter of course for us.
At CURLIX you’ll find unconventional fashion with soul, created by two best friends who put their heart and soul into every single piece. We live our values such as friendship, tolerance, openness and our love of nature, which we consciously want to share with the world. We warmly invite you to become part of our story.
Maxie & Curly
